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Participatory Search: Bing’s Social Search Enhancements & Advertiser...
BACKGROUND Bing threw the latest punch this week in its ongoing battle against Google to socialize search. On Bing, searchers who sync their Facebook accounts can now see personalized search results...
View ArticleNew Social Media Study: Nearly 60 Percent Say LinkedIn is Most Important...
In a stalled economy, people banking on business networking site;Twitter followers more brand loyal than Facebook fans Performics today released results from “S-Net (The Impact of Social Media),” a...
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Catapult SEO with Your Customers’ Help: Participatory SEO on the Social SERP
Posted by Dan Malachowski, Senior Marketing Strategist Today’s search engine results page (SERP) is increasingly incorporating social aspects—from real-time tweets, to Google Place page reviews, to...
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Google Rolls Out +1 Button for Websites
Posted by Jonah A. Berger, Manager, SEO More than two months have passed since Google first made the +1 button public in its search results, and now webmasters can add the button to their sites with...
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Genuine Strategies to Outsmart Paid Search Counterfeiters
This blog was first posted on emarketingandcommerce.com. Posted by Craig Greenfield, SVP Performance Innovation According to MarkMonitor, counterfeiters sold $135 billion in goods online in 2010. Many...
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Performics Local Search Team Accelerates Click-Through Rates for Local Dealer...
ChallengeA group of local dealers for a major auto retailer sought to boost paid search click-through rates (CTRs) while—at the same time—lowering cost-per-click (CPCs). The group’s goal was to achieve...
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Developer Tips on the Google +1 Button: Giving You the Skinny on +1 Optimizing
Posted by Sam Battin, Senior Natural Search Specialist It’s here. Google has thrown down the gauntlet to Facebook. The “+1” button is now appearing in Web sites and in Google search results pages....
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Why is Google Showing Different Results for the Same Company?
Posted by Sam Battin, Senior Natural Search Specialist Every company seems to be the same. They’re all made up of a bunch of different departments and it seems like none of them ever talk to each...
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ICANN Approves New gTLDs: SEO Implications
Posted by Jonah A. Berger, SEO Manager SEO effect not to be felt at the outset, but businesses should take note Internet Corporation for Assigned Names and Numbers (ICANN), which oversees the world’s...
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Google+ and Social Search: Great Potential, Greater Challenges
BACKGROUND On June 28, Google started a “field trial” for its new social product, Google+. Google+ has four main features: Circles, Sparks, Hangouts and Mobile. Users can sort friends into Circles,...
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Link Building in the Age of Mobile & Instapaper
Posted by Paul Williams, Senior Specialist, SEO The mobile era grows increasingly closer as 2011 carries on. Most of our clients have seen over 1,000% increases in mobile visitors to their sites (via...
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Social SERPs: Social Media’s Growing Influence on Search Engine Results Pages
This blog was first posted on Social Media Marketing Magazine by Dana Todd, Vice President of Performance Innovation at Performics In “ancient” times (circa 1999-2009), traditional search engines were...
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Top 5 Insights from Digital Hollywood (Advanced Analytics & Contextual Media...
On May 6th, Performics CEO Daina Middleton moderated a panel at Digital Hollywood on Advanced Analytics and Contextual Media. Panelists included: Jeff Smith, SVP, Marketing and Client Services, Vizu...
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Mobile-Minded Search Strategies
Part 3 of a series on mobile/local marketing Posted by Daina Middleton, CEO In my last post, “Get Local Fast & Effectively with Mobile Search,” I outlined a few benefits of embracing mobile paid...
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SEO Opinion Round-Up: Recent News
Posted by Sam Battin, Senior Natural Search Specialist This week we'll be presenting you with links to interesting stories about recent goings-on with Google. Our first story is about how Google...
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Participatory Search: Bing’s Social Search Enhancements & Advertiser...
BACKGROUND Bing threw the latest punch this week in its ongoing battle against Google to socialize search. On Bing, searchers who sync their Facebook accounts can now see personalized search results...
View ArticleNew Social Media Study: Nearly 60 Percent Say LinkedIn is Most Important...
In a stalled economy, people banking on business networking site;Twitter followers more brand loyal than Facebook fans Performics today released results from “S-Net (The Impact of Social Media),” a...
View ArticleClik here to view.
Catapult SEO with Your Customers’ Help: Participatory SEO on the Social SERP
Posted by Dan Malachowski, Senior Marketing Strategist Today’s search engine results page (SERP) is increasingly incorporating social aspects—from real-time tweets, to Google Place page reviews, to...
View ArticleClik here to view.
Google Rolls Out +1 Button for Websites
Posted by Jonah A. Berger, Manager, SEO More than two months have passed since Google first made the +1 button public in its search results, and now webmasters can add the button to their sites with...
View ArticleClik here to view.
Genuine Strategies to Outsmart Paid Search Counterfeiters
This blog was first posted on emarketingandcommerce.com. Posted by Craig Greenfield, SVP Performance Innovation According to MarkMonitor, counterfeiters sold $135 billion in goods online in 2010. Many...
View Article
